Paarl is one of South Africa's most famous wine-producing areas. Located 60 kilometers (37 miles) inland from Cape Town and just north of Stellenbosch, it is home to some of the Western Cape's best-known wineries. Cabernet Sauvignon, Shiraz, Pinotage, Chenin Blanc and Chardonnay are all important grape varieties in the region.

Paarl's huge variation of terroir gives wine farms opportunities to experiment with many different grape varieties and blends. The red wines are rich and robust, with a great intensity of fruit. The white wines are fruit driven and tropical.